Granted that writing on this matter makes me seem bias to what I do as I am a co-founder of a CRM consulting services company, however I have come across too many prospects and customers in my entire CRM selling experience where the users and management view CRM as more of a management tool rather than a tool to increase sales. So here is why you should really reconsider that line of thinking.
I speak from my personal experience in heading an organization M.SaaS Solutions Pte Ltd (www.msaas.com.sg) reselling Oracle software when I post about this topic. Given my biased experience on this matter, and the limited information out there giving guidance to potential resellers, especially when I was looking for information at the point of time, here goes.
You read that right! By not listening to your customers, you are freeing yourselves from the limits of the customer’s limited imagination and enabling your business to come up with something that really differentiates your business from the generic ones.
It is disheartening for me to type this out but I feel the insights into why my venture with Oracle did not work out would aid all future entrepreneurs and angel investors in planning and starting a similar business. The following post will detail how M.SaaS came to inception; how it flourished for a while, what missteps we took and ultimately why we decided to sell another software solution instead. Continue reading “Post-Mortem of M.SaaS As An Oracle CRMOD Reseller”