Granted that writing on this matter makes me seem bias to what I do as I am a co-founder of a CRM consulting services company, however I have come across too many prospects and customers in my entire CRM selling experience where the users and management view CRM as more of a management tool rather than a tool to increase sales. So here is why you should really reconsider that line of thinking.

Continue reading “Top 3 Reasons Why CRM WILL Increase Sales” →